Every end is a new beginning. A book about DaimlerChrysler's recycling strategy. The book reads the wrong way, i.e. from back to front, to bring the idea that an end can be a new beginning to life
Campaign for rappid.org to raise awareness about pneumococcal disease and to encourage parents to vaccinate their babies
Global launch campaign for Lagerfeld Femme featuring Pirelli calendar girl Frankie Ryder. Photos by Karl Lagerfeld
Trade campaign for Lion Eggs to encourage caterers to buy safe British eggs rather than cheap foreign imports
Ambient campaign for svenskilondon.com, a community site for Swedes living in London The campaign uses branded stickers as umlauts to transform English words into Swedish, making London feel a bit more like home